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2025 unWorkshop - Part 3

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Training

      Part 3

When

September 17, 2025 
Location

PBS Financial Systems Inc

4041 - 128 Avenue SE, Calgary, AB.  

Video, AI & Digital Marketing: Your Dealership's New Competitive Edge

The way customers find, choose, and buy vehicles has been fundamentally changed by digital marketing. Now, Artificial Intelligence is adding a powerful new layer, transforming every click, search, and interaction into a critical opportunity. Is your dealership’s digital strategy built to capitalize on this shift, or are you at risk of being outmaneuvered by more agile competitors?

Join us for Session #3 of the MDA unWorkshop series, an intensive and practical dive into the world of AI-powered digital marketing. This isn't a theoretical lecture—it's a hands-on strategy session designed to give your leadership and marketing teams a direct competitive advantage. We're bringing together top minds from Google, leading-edge AI innovators, and industry experts to demystify the technology and provide a clear roadmap for implementation.

What We'll Cover:

  1. Title: Your Unfair Advantage: The Hidden Corners of Google Ads
  • Guest Speaker: Paul Maccorone - KLICK

Your biggest competitive advantage might be buried in a Google Ads setting you've never seen. Join our guest speaker as a group, and we'll expose the platform's best-kept secrets. Forget a basic overview; this is a deep dive into the hidden features and expert-level corners that drive exceptional results. Discover how to fine-tune Performance Max, uncover new audiences through obscure YouTube settings, and leverage little-known machine learning toggles to deliver the right message at the right time, every time.

  1. Mastering Change & Driving Growth with AI Strategy
  • Guest Speaker: Mathew Growden, Change Optimist (Former Google Canada Lead) Technology is only as good as the strategy behind it. Mathew Growden, a change management expert and former Google lead, bridges the gap between AI potential and practical business results. He will provide an invaluable framework for leading your team through technological shifts, fostering a culture of innovation, and turning your digital marketing tools into measurable profit centers.
  1. The Video-First Dealership: Integrating Video Across Every Department

Video isn't just a marketing task; it's a complete operational strategy. This session provides a roadmap for integrating video into the DNA of your entire dealership. We'll explore the customer journey and pinpoint key video touchpoints, from eye-catching social media reels that build top-of-funnel awareness, to personalized sales walkarounds that convert leads, to technician repair videos that foster lifetime service loyalty. Discover how to empower your team—from the BDC to the service bay—to use video effectively, creating a seamless, engaging, and modern customer experience that drives revenue in every department.

  1. Freestyle Session: 15 Essential AI Tools for the Modern Dealership

Get ready for a rapid-fire, high-value freestyle session. We will unveil and briefly demonstrate 15 game-changing AI tools that your dealership should explore today. From AI-driven social media content and ad copy generation to automated reputation management and streamlined video creation, you'll walk away with a curated list of powerful, accessible tools that can be implemented immediately.

Reserve Your Spot Today

Be part of the journey as we shape the future of dealership advertising and operations in 2025. This is more than an event—it’s an opportunity to transform how your dealership approaches the digital era.

We look forward to seeing you on September 17th at PBS Systems HQ for an inspiring day of growth, learning, and innovation!

  • Dealer Members:  $249 per attendee.
  • Associate Members:  $399 per attendee.
  • The deadline for registrations is one week prior to the course date (September 10, 2025).
  • NOTE:  No refunds will be issued for cancellations within 5 business days prior to the course date and no-shows.