July, 2026 

Watch this short six-minute video to get caught up on the latest from the MDA.

In this July video message, MDA President Gerald Wood recaps the Association's recent Annual General Meeting and shares updates on board governance, industry advocacy, and upcoming initiatives. He thanks outgoing Executive Committee members, welcomes new leadership, and outlines proposed governance changes designed to strengthen dealer representation across Alberta.

Gerald also provides an update on MDA's work with post-secondary institutions and manufacturers to address skilled trades training challenges, previews key topics and speakers for the Western Canadian Dealer Summit, and celebrates Alberta's recognition at the CADA Laureate Awards.

Reinventing Automotive, One Decision at a Time
Dealer Principals and General Managers, please join us in beautiful Banff, Alberta, for engaging speakers, plentiful networking opportunities, and invaluable learning experiences. Best of all, stay up to date with the latest best practices for your dealership. Register today for this year’s Western Canadian Dealer Summit.

An update on provincial sales around Canada.

The provincial sales numbers for May 2026 have been posted at the link below.

The CADA Laureate Award remains one of the most prestigious honours in Canada’s automotive retail industry.

Open exclusively to CADA member dealers, the award recognizes exceptional achievement among Canada’s 3,200-plus franchised new car and truck dealers. Candidates must first be nominated by an industry peer, as self-nominations are not accepted.

Each year, industry experts review hundreds of submissions and select 15 finalists across three categories: Ambassadorship, Business Innovation and Retail Operations. The finalists were announced earlier this month, and this video now introduces the winners, as selected by independent judges from the Ivey Business School at Western University.

Congratulations to this year’s outstanding recipients as they join the distinguished ranks of CADA Laureate Award winners.

Meet Seny
Seny is FliteHouse's AI Site Operator. It lives on the dealership's website and works the way a good salesperson works the floor. Visitors talk to it by voice, like a phone call on the site. It answers inventory questions, walks people to the right vehicle pages, qualifies buyers with the questions your team would ask, and books test drives and service appointments directly into the calendar. When a conversation should continue off the site, it follows up by text and email.

Click below to learn more about Seny.

MDA President Gerald Wood has been busy delivering cheques to MDA Education Foundation recipients across the province.

Please scroll to the bottom of the page to view the photos. 

Manage your lot, locate stolen vehicles and generate new F&I revenues
CADA members can now take full control of their inventory with the CADA 360 Security Services program, powered by RecovR. This solution allows dealers to monitor vehicle location on and off the lot and to offer a valuable new product to consumers.

It all comes back to you…

It’s more than a tag line, it’s our guarantee to dealers. Participation in CADA 360 programs helps provide financial support to CADA for dealers’ advocacy initiatives. The more dealers who participate in CADA 360 programs, the greater the level of funding available for CADA advocacy.

Visit cada.ca/cada360 to learn more.

We’re excited to share our brand-new MDA video!

As an MDA member, you’re part of a powerful network of dealers shaping the future of Alberta’s automotive industry. From strong advocacy and government representation to exclusive programs, professional development, scholarships, and recognition through our Dealer of Excellence awards, your membership is built to support you, your team, and your success.

Take a moment to watch our short video!