WhenOctober 9, 2025 9:00 AM - 4:00 PM |
LocationPBS Financial Systems Inc 4041 - 128 Avenue SE, Calgary, AB. |
Demystifying Fixed Operations for General Managers and Owners
This is not a classroom lecture. It’s a hands-on, collaborative workshop where you’ll engage directly with industry experts, data leaders, and frontline managers. Together, we’ll break down the misconceptions, highlight untapped revenue opportunities, and provide an actionable roadmap for turning fixed operations into a consistent, predictable profit engine.
What We’ll Cover:
Presenter: Fenton B. Demystifying the fundamentals: Gross Profit, Departmental Net, Flat Rate vs. Straight Time, Proficiency, and Effective Labour Rate (ELR). We’ll tackle common misconceptions and build a foundation for every GM and Owner to make smarter decisions.
Presenter: Dwayne Folk / RBC Automotive Explore why absorption is critical in today’s economic environment, what pressures are coming, and how a strong fixed ops strategy positions dealerships for long-term success.
Panellists: Cory Lemiski, Denver Cloutier, Gerald W., Fenton B. Service advisors are often the make-or-break point of the customer experience. This interactive session focuses on selling vs. CSI, essential tools, and the key targets every GM should monitor.
Presenter: Kim Mortenson, CCO TARGIT With data coming from every direction, it’s easy to get lost in the noise. Learn how to consolidate, simplify, and use your dealership data to make better operational decisions.
Presenter: Fenton B. GMs already know how to drive results in variable operations—this session shows how to transfer that skillset into service and parts, creating new revenue opportunities and leadership confidence.
Led by Chelsey D. & Fenton B. To ensure the learning sticks, we’ll provide a practical project you can take back to your dealership immediately—covering areas like preloading bays or managing declined inspections over $1,000. |
Reserve Your Spot Today
This first session in the MDA Workshop Series is designed specifically for General Managers, Fixed Ops leaders and Owners.
By the end of the day, you’ll leave with a deeper understanding of fixed operations, a toolkit of actionable strategies, and a clear vision for elevating profitability across your store.
This training will be held on October 9th in Calgary.
- The deadline for registrations is one week prior to the course date (October 2, 2025).
- NOTE: No refunds will be issued for cancellations within 5 business days prior to the course date and no-shows.