After a three-year hiatus, the Calgary International Auto & Truck Show revved up the excitement last month.
The event started with the Calgary Motor Dealers Association’s (CMDA) VIP Reception, sponsored by Smart Program. An employee from every CMDA member was presented with a 2023 Salespersons of the Year Award.
The 2024 Vehicles & Violins Gala sold out, and guests were treated to lovely live music from the Calgary Philharmonic Orchestra and a delectable spread of international cuisine.
The generous sponsors raised $50,000 for the Calgary Food Bank.
Following the Gala, the 2024 Calgary Auto Show took centre stage, drawing large crowds from Thursday's opening to Sunday's close.
Toyota had a special celebration for International Women’s Day, where the ladies in attendance each received a Toyota gift bag, which featured a rose and other goodies.
Saturday and Sunday saw large lineups of car enthusiasts who eagerly wanted to see what the Calgary dealerships had in store for them.
Many dealerships who participated in the Auto Show report that they generated many new sales leads.
Overall, the 2024 Calgary International Auto & Truck Show was a great success, being both a great business opportunity and a chance to give back to the community.